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The 11 uses of a video for websites and PR strategies

Posted by on Feb 28, 2013 in Costello Media | 0 comments

LATEST figures from Netscape estimate there are 633 million websites in the world – yet only about 30% are actively used by their owners. The huge number of inactive websites are attributed in part to organisations who buy up multiple domains of their company name because they don’t want third parties to get access to these. Domain names are also purchased by people who register their own in the hope that one day they’ll become famous. But of the active websites in the world – estimated at 190million – how many are used to their best advantage for brand awareness, sales, marketing and PR? Most companies do get around to designing a website, writing some content and adding a few pictures on their websites. But many then leave it at that and hope for the best. What about...

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Review of the UK’s first Independent Hotel Show

Posted by on Oct 24, 2012 in Costello Media | 0 comments

Reporting from London Olympia THE RECENT spate of trade shows and awards nights for restaurants and hotels tells us the hospitality industry is very much alive and kicking. Add to this new scholarships and training academies coming on stream, as well as industry awards for young people, and it indicates that more young people are entering this vibrant industry that was instrumental in helping make the London Olympics such a success. Now the seeds are being sown for the next generation of hoteliers and restaurateurs to make a successful career in hospitality. And from the amount of visitors at the recent Independent Hotel Show in London Olympia, there are many passionate individuals doing it for themselves. It’s fair to say that for boutique and luxury hoteliers running independent businesses around the UK, this first dedicated trade show for them...

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