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Costello Media shows how small businesses can do own PR

Posted by on Sep 6, 2012 in Costello Media | 2 comments

IF YOU’RE a small business with virtually no budget to employ a professional PR agency then you can still secure great publicity for your business, product or service. You might think that PR is a dark art, and you might think about giving up before you try, but please think twice before leaving PR out of your marketing plans. It is in fact a huge opportunity to secure yourself some free editorial in relevant trade and consumer magazines, as well as online publications. It also gives you the opportunity to touch “the untouchables” (otherwise known as journalists and bloggers) through social media. And while you might not have the resources to keep sending out press release after press release, there are some news release distribution services that you will find out about later. It’s also a good start to...

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Six blogs to inspire you if you want a successful hotel blog

Posted by on Jul 19, 2011 in Costello Media | 0 comments

Planning a blog for your hotel? Then make a commitment to invest in a well-designed one and update it regularly. Here are my top six sites in the UK and US that you could look at before you start. Up to 90% of businesses worldwide give up on their blogs, so startling findings show – but what good reason has a hotel got to abandon theirs? If you are trying to get guests to book direct with you then I can’t think of many reasons not to blog. For some hotels, particularly in historic locations in the UK, blogs generate website traffic because they provide easy-to-access to information about their surrounding areas. They also give a hotel its own unique tone of voice and – importantly – blogs give guests a good reason to book a room direct. You...

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Will investors go nuts for Brazil property market in the run-up to Olympics and football World Cup?

Posted by on Jun 14, 2011 in Costello Media | 0 comments

‘Lucky Lula’ left Brazil in good shape when he handed over the reins to the country’s first female president, Dilma Rousseff, in January this year. ‘Lucky’ because he inherited a healthy economy from predecessor Fernando Cardoso – and Lula is also partly credited with helping the country’s aim to become the world’s fifth largest economy over the next decade. Brazil’s turnaround since the mid-1990s has been impressive and analysts don’t see a return to its high-inflation days any time soon. The country is not without its critics, of course, who say the government is overspending in socio-economic areas and capital inflow is putting pressure on its currency. But for now, there is no sign of the BRIC economy falling out of favour. Bloomberg reported that foreign direct investment in January 2011 was $15.4bn – three times more than predicted....

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PRs: launching your own social media division? Five lines you can prepare to say before your first new business meeting

Posted by on May 6, 2011 in Costello Media | 0 comments

PR AGENCIES looking to offer social media and seek organic growth from their current clients should have their own strategy first. It might sound obvious but you’ll get quizzed by your clients and potential new accounts on your own social media activity. If you say you offer social media then you should be seen to be doing it at your agency – even if it’s getting your agency director to use twitter. So if you’re serious about offering new social media services to your clients then here’s a few examples you could implement: Twitter and Facebook accounts – design a branded background for Twitter Make sure your staff have a presence on LinkedIn and your staff should all be following your LinkedIn company page Do you produce videos about your own services and for your clients? Share across your...

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Facebook help is at hand for wine producers

Posted by on Mar 26, 2011 in Costello Media | 0 comments

THE latest in smart technology continues with Quick Response codes – they look like square-shaped barcodes and take a mobile phone user straight through to a winery’s website and tasting notes. US retailers use them on shelf-talkers, posters and promotional material. The QR craze is also catching on in Italy where social media-friendly wine producer Il Palazzone has put the code on its 2006 Brunello label, plus its Twitter username @ilpalazzone on the front label. The producer has reported a lift in sales since introducing QR Codes on its bottles. Social media in stats Californian winery Dry Creek Vineyard has teamed up with Facebook marketing experts Social Candy whose online services have jazzed up its Facebook page. Social Candy’s interface enables wineries to expand their website branding to Facebook and to create prettier Welcome pages that include videos and...

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