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Academy of Food & Wine Service’s gold gong for social media

Posted by on Jul 6, 2011 in Costello Media | 0 comments

Congratulations to the Academy of Food & Wine Service for winning best independent marketing campaign at The Cateys A SOCIAL media campaign to promote front-of-house careers in the UK has won gold at the Cateys – the hospitality industry Oscars. The BBC’s Michel Roux’s Service series was the focus of a four-week campaign by the AFWS, which demonstrated the power of social media in influencing people to choose front-of-house as a rewarding career. Background to the campaign Congratulations to the AFWS and I’m delighted to say the social media element of this campaign was devised while I was digital and social media director of the communications agency William Murray. In 2010 I set up the digital and social media division of William Murray, integrating traditional PR with social media, and devising online campaigns for hospitality clients. It was a...

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PRs: launching your own social media division? Five lines you can prepare to say before your first new business meeting

Posted by on May 6, 2011 in Costello Media | 0 comments

PR AGENCIES looking to offer social media and seek organic growth from their current clients should have their own strategy first. It might sound obvious but you’ll get quizzed by your clients and potential new accounts on your own social media activity. If you say you offer social media then you should be seen to be doing it at your agency – even if it’s getting your agency director to use twitter. So if you’re serious about offering new social media services to your clients then here’s a few examples you could implement: Twitter and Facebook accounts – design a branded background for Twitter Make sure your staff have a presence on LinkedIn and your staff should all be following your LinkedIn company page Do you produce videos about your own services and for your clients? Share across your...

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Could the digital sommelier replace its human counterpart?

Posted by on Mar 9, 2011 in Costello Media | 0 comments

HOTEL DU VIN has become the newest adopter of iPad wine lists. Powered by SmartCellar software, the interactive menus enable diners to search more speedily through a wine list and sommeliers to demonstrate more about a wine’s origins to customers. Despite some restaurant owners claiming that the digital “tablets” are set to diminish the need for wine waiting staff, Master Sommelier Ronan Sayburn, director of wine and spirits at Hotel du Vin, has welcomed their introduction from the US. He told Harpers: “We have just started using wine lists on iPad in Birmingham and if the trial is successful we will roll them out to all our sites in the UK, so watch this space!” The latest technology hitting the UK wine trade has been hailed a success in the US where increasing sales rates have been reported in...

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