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THE FOOD & DRINK OF HEREFORDSHIRE, SHROPSHIRE & GLOUCESTERSHIRE

Costello Media makes shortlist for top industry award

Posted by on Jul 30, 2013 in Drink, News | 0 comments

  MEDIA specialist Costello Media has been shortlisted at the 2013 Chartered Institute of Public Relations “PRide” Awards, announced today. Bernadette Costello, a journalist who founded the communications consultancy in 2011, has been nominated for Outstanding Freelance Practitioner for the Midlands region. This year marks the tenth anniversary of the CIPR PRide awards, which will be held at the Hilton Birmingham Metropole in November. The CIPR PRide Awards recognise the outstanding talents and achievements of public relations practitioners across the UK’s regions and nations. They are the most prestigious and rigorous awards of their kind. Herefordshire-based Costello Media has been recognised for its outstanding work across the region and offers PR, media training, corporate videos, social media and copywriting to small businesses during their start-up and growth phases. Commenting on this year’s shortlist announcement, CIPR President Sue Wolstenhome FCIPR,...

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270,000 reasons to plan your marketing

Posted by on May 21, 2012 in Costello Media | 0 comments

AROUND 270,000 new businesses open up every year in the UK, according to the Department of Business Innovation & Skills. But will they all stand out from the rest, or will some put their marketing and PR aside till they’ve grown their businesses through sales and word of mouth? Some of these 270,000 will concentrate purely on sales in the first couple of years before planning their marketing and PR strategy. Driving awareness of their brand seems to be the last thing on their agenda. Then, after a while, these new businesses will sit up and realise they’ve actually achieved some really great things, but people are still yet to read about their products or services. Not planning your PR and marketing when you launch a start-up makes it more difficult for you to build your profile. Whether you’re...

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A lesson in communication from a Somerset cider man

Posted by on Jul 3, 2011 in Costello Media | 2 comments

    Henry Hobhouse uses local stories, knowledge and wit to sell his products direct – actions that social media gurus encourage you to take when communicating online with customers MEANDERING through a food and drink fair outside London’s Royal Festival Hall at the weekend my brother and I were stopped and asked this question by a jolly English gentleman: “Would you like to try my cider?” As we happily watched him pour out two samples, we were unaware that old Etonian Henry Hobhouse was working his magic sales charm on us. And while we left with a greater interest in the Somerset cider industry, we were also a little lighter in cash. My brother and I thoroughly enjoyed our time with honest Henry and both agreed he was the best salesman we’ve ever come across. He sold his...

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PRs: launching your own social media division? Five lines you can prepare to say before your first new business meeting

Posted by on May 6, 2011 in Costello Media | 0 comments

PR AGENCIES looking to offer social media and seek organic growth from their current clients should have their own strategy first. It might sound obvious but you’ll get quizzed by your clients and potential new accounts on your own social media activity. If you say you offer social media then you should be seen to be doing it at your agency – even if it’s getting your agency director to use twitter. So if you’re serious about offering new social media services to your clients then here’s a few examples you could implement: Twitter and Facebook accounts – design a branded background for Twitter Make sure your staff have a presence on LinkedIn and your staff should all be following your LinkedIn company page Do you produce videos about your own services and for your clients? Share across your...

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