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270,000 reasons to plan your marketing

Posted by on May 21, 2012 in Costello Media | 0 comments

AROUND 270,000 new businesses open up every year in the UK, according to the Department of Business Innovation & Skills. But will they all stand out from the rest, or will some put their marketing and PR aside till they’ve grown their businesses through sales and word of mouth? Some of these 270,000 will concentrate purely on sales in the first couple of years before planning their marketing and PR strategy. Driving awareness of their brand seems to be the last thing on their agenda. Then, after a while, these new businesses will sit up and realise they’ve actually achieved some really great things, but people are still yet to read about their products or services. Not planning your PR and marketing when you launch a start-up makes it more difficult for you to build your profile. Whether you’re...

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Six blogs to inspire you if you want a successful hotel blog

Posted by on Jul 19, 2011 in Costello Media | 0 comments

Planning a blog for your hotel? Then make a commitment to invest in a well-designed one and update it regularly. Here are my top six sites in the UK and US that you could look at before you start. Up to 90% of businesses worldwide give up on their blogs, so startling findings show – but what good reason has a hotel got to abandon theirs? If you are trying to get guests to book direct with you then I can’t think of many reasons not to blog. For some hotels, particularly in historic locations in the UK, blogs generate website traffic because they provide easy-to-access to information about their surrounding areas. They also give a hotel its own unique tone of voice and – importantly – blogs give guests a good reason to book a room direct. You...

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