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THE FOOD & DRINK OF HEREFORDSHIRE, SHROPSHIRE & GLOUCESTERSHIRE

Facebook help is at hand for wine producers

Posted by on Mar 26, 2011 in Costello Media | 0 comments

THE latest in smart technology continues with Quick Response codes – they look like square-shaped barcodes and take a mobile phone user straight through to a winery’s website and tasting notes. US retailers use them on shelf-talkers, posters and promotional material. The QR craze is also catching on in Italy where social media-friendly wine producer Il Palazzone has put the code on its 2006 Brunello label, plus its Twitter username @ilpalazzone on the front label. The producer has reported a lift in sales since introducing QR Codes on its bottles. Social media in stats Californian winery Dry Creek Vineyard has teamed up with Facebook marketing experts Social Candy whose online services have jazzed up its Facebook page. Social Candy’s interface enables wineries to expand their website branding to Facebook and to create prettier Welcome pages that include videos and...

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