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Costello Media makes shortlist for top industry award

Posted by on Jul 30, 2013 in Drink, News | 0 comments

  MEDIA specialist Costello Media has been shortlisted at the 2013 Chartered Institute of Public Relations “PRide” Awards, announced today. Bernadette Costello, a journalist who founded the communications consultancy in 2011, has been nominated for Outstanding Freelance Practitioner for the Midlands region. This year marks the tenth anniversary of the CIPR PRide awards, which will be held at the Hilton Birmingham Metropole in November. The CIPR PRide Awards recognise the outstanding talents and achievements of public relations practitioners across the UK’s regions and nations. They are the most prestigious and rigorous awards of their kind. Herefordshire-based Costello Media has been recognised for its outstanding work across the region and offers PR, media training, corporate videos, social media and copywriting to small businesses during their start-up and growth phases. Commenting on this year’s shortlist announcement, CIPR President Sue Wolstenhome FCIPR,...

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Once Upon a Tree makes cider to drink with food

Posted by on Jul 24, 2013 in Drink, Food & Drink, Places to visit & stay | 0 comments

Once Upon a Tree producer Simon Day says his Herefordshire cider and perry are perfect for food and provide a fresh alternative to wine. Like Henry Weston, who started cider production in Herefordshire in 1880, Simon Day found himself living among apple and pear orchards at the Dragon Orchard in Putley and decided to make cider and perry. A professional winemaker by trade, Day entered his first cider products for the International Cider & Perry Competition in 2008 and scooped three first prizes. Then in 2012, Once Upon a Tree was named Best Drinks Producer at the BBC Food & Farming Awards. After BBC Radio 4 devoted a programme to the awards, cider and perry sales shot up dramatically for Once Upon a Tree. Day says he’s been able to turn his hobby into a business because of the awards....

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Visit the vineyards of Gloucestershire & Herefordshire and enjoy great English wine!

Posted by on Jul 16, 2013 in Drink | 0 comments

IF YOU’RE thinking of visiting English vineyards this summer, here are two you can’t miss. History and stunning locations as well as excellent wines to buy – what else could you want from an English vineyard! Bodenham Wine at Broadfield Court Keith James planted 14 acres of vineyards when he bought Broadfield Court, a former monastery, in 1968. Broadfield Court, an ancient 1,000-acre farm estate, is also mentioned in the Domesday Book of 1086. Manager Felicity Gibbs says: “The vineyards are ring-fenced by 1,000 acres and there’s not a house or telegraph pole in site – all we hear are the cows and the birds here. The soil and sunshine make the wine beautiful and drinkable – it’s difficult to find a site like this with views for miles.”   Today, the James family, led by Mark and Alexandra, produces...

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Lack of time drives drinks companies to social media agencies

Posted by on Jul 8, 2013 in Costello Media | 0 comments

                  In this competitive drinks market, those who want to win the social media game are increasingly talking to agencies, says Bernadette Costello If someone rang you 10 years ago and quoted a hefty fee for sending short daily messages to your customers, what would you have said? And after the words ‘how much?’ came out in disbelief, would you have ended the call pretty swiftly? But that was 10 years ago and this is 2013 when social media is the name of the game. Such has the marketing landscape changed that it’s now the norm to take time to chat online to your customers daily, post updates on several social networks and encourage customers to share your news with their friends and followers. With this comes a high price and...

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The 11 uses of a video for websites and PR strategies

Posted by on Feb 28, 2013 in Costello Media | 0 comments

LATEST figures from Netscape estimate there are 633 million websites in the world – yet only about 30% are actively used by their owners. The huge number of inactive websites are attributed in part to organisations who buy up multiple domains of their company name because they don’t want third parties to get access to these. Domain names are also purchased by people who register their own in the hope that one day they’ll become famous. But of the active websites in the world – estimated at 190million – how many are used to their best advantage for brand awareness, sales, marketing and PR? Most companies do get around to designing a website, writing some content and adding a few pictures on their websites. But many then leave it at that and hope for the best. What about...

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