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A lesson in communication from a Somerset cider man

Posted by on Jul 3, 2011 in Costello Media | 2 comments

    Henry Hobhouse uses local stories, knowledge and wit to sell his products direct – actions that social media gurus encourage you to take when communicating online with customers MEANDERING through a food and drink fair outside London’s Royal Festival Hall at the weekend my brother and I were stopped and asked this question by a jolly English gentleman: “Would you like to try my cider?” As we happily watched him pour out two samples, we were unaware that old Etonian Henry Hobhouse was working his magic sales charm on us. And while we left with a greater interest in the Somerset cider industry, we were also a little lighter in cash. My brother and I thoroughly enjoyed our time with honest Henry and both agreed he was the best salesman we’ve ever come across. He sold his...

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