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THE FOOD & DRINK OF HEREFORDSHIRE, SHROPSHIRE & GLOUCESTERSHIRE

Chase Vodka creates Herefordshire’s first ‘whisky’

Posted by on Aug 14, 2013 in Drink, News | 0 comments

WHEN his potatoes were rejected by a supermarket after one particular harvest, Will Chase watched them sent off to McCain’s to be made into oven chips. But he decided if his potatoes could become chips they could also be turned into kettle chips so Chase headed to the States and by chance came across an Amish family who showed him how to make them. Chase came back home, raised the money to build a crisp factory and named his crunchy snack Tyrells English Crisps. The business was sold five years later for £30million to a venture capitalist backed by Unilever. But “the potato magnet”, as his Herefordshire buddies call him, had another Eureka moment when he headed back to the US. Instead of buying a new crisp factory this time he came back with the tools to make potato-based...

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Hereford’s ‘Potato Magnet’ makes Provence wine

Posted by on Aug 14, 2013 in Drink, News | 0 comments

POTATO farmer Will Chase, who sold his £30million Tyrells Crisps empire in 2010 to make potato vodka, has added a vineyard in Provence to his drinks portfolio. The owner of Chase Vodka, which won Best Vodka in the World at the 2010 San Francisco World Spirits Competition, has bought Château Constantin-Chevalier in the Luberon village of Lourmarin. The 40ha vineyard will continue producing red, rosé and white wine like its previous owner Allen Chevalier who passed away in 2011. Rosé vermouth will also be produced using Grenache and Syrah, English rhubarb and English vodka – an “Anglo-French” vermouth inspired by Chase’s rhubarb vodka. Chase, whose commercial success with spuds grown in England’s difficult climate has earned him the nickname ‘The Potato Magnet”, will turn his new vineyards biodynamic. “I have a huge passion for Grenache and my main aim...

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