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Academy of Food & Wine Service’s gold gong for social media

Posted by on Jul 6, 2011 in Costello Media | 0 comments

Congratulations to the Academy of Food & Wine Service for winning best independent marketing campaign at The Cateys A SOCIAL media campaign to promote front-of-house careers in the UK has won gold at the Cateys – the hospitality industry Oscars. The BBC’s Michel Roux’s Service series was the focus of a four-week campaign by the AFWS, which demonstrated the power of social media in influencing people to choose front-of-house as a rewarding career. Background to the campaign Congratulations to the AFWS and I’m delighted to say the social media element of this campaign was devised while I was digital and social media director of the communications agency William Murray. In 2010 I set up the digital and social media division of William Murray, integrating traditional PR with social media, and devising online campaigns for hospitality clients. It was a...

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