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Beauty and the booze at UK’s first cut-throat drinks bar

Beauty and the booze at UK’s first cut-throat drinks bar

A YOUNG beauty therapist has found an additional revenue stream for drinks suppliers – and her business – by introducing a dedicated whisky and champagne bar to her beauty salon in Cheltenham.

Jessica Earl, 24, has opened a new saloon bar and beauty salon in the historic Gloucestershire city, which could herald the start of new boozy beauty salons in the future.

And she thanks her former boss at Virgin Airlines, Richard Branson, for giving her great business advice.

The 24-year-old former inflight beauty therapist used to give treatments to celebrities on long-haul flights and was fully supported by Branson when she told him about her concept to open a beauty salon of her own.

“He thought it was a great idea to offer customers a new experience for everyday beauty treatments,” she said.

Earl’s & Co, situated at 19, Regent Street in Cheltenham, offers men several different types of Scotch, Irish and American whiskies with their haircuts and cut-throat shaves downstairs. Upstairs, ladies can enjoy a glass of bubbly in Earl’s & Co’s grand nail bar or dedicated treatment rooms.

Speaking to This is Gloucestershire, Jessica said she’s still in touch with her former Virgin boss Branson.

“I’ve been told he will be visiting and he has been brilliant from the word go,” she says. “He has given me a lot of encouragement, especially when he found out that it was a new concept, trying to change the way people experience salons and not feeling like they’re on a conveyor belt.

“You don’t get a lot for your £20 sometimes but if you come to us it’s different. He thought that was a really great idea.”

The salon is tastefully retro downstairs where men can enjoy comfy seating in the bar area and be cut-throat shaved in old-fashioned barber chairs.

Earl's & Co offers a wide range of quality whiskies from Scotch, to Irish to American rye

Duck-egg blue adorns the walls of this former opticians in the heart of Cheltenham, where Swing and movie music from the Forties add a touch of Hollywood glamour.

With ladies now enjoying a glass or two of fizz with their eyebrow threads and massages, – and beauty salons on the rise – the UK drinks industry could be thanking therapists like Jessica for giving it a new lease of life to supply beauty bars.



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  1. Really inspiring blog to the people want to start their hair salon. Now it is big market or industry, everyone wants to look attractive and handsome. thanks for sharing
    Beauty Salon in Bury St Edmunds Suffolk

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